More and more, printers are asked by their customers to provide the content of print products as XML or HTML. Usually requested, besides the printed version, as an additional free service!
Printers now are in the difficult situation to fulfill the request or to loose the print job.
To achieve the desired result can be an easy one day job or can keep someone busy for weeks or even months.
Human-resource allocation always means MONEY! So, printers should be willing to allocate some money, to start a small amount only, to at least find out 'if' and 'how' the request could be fulfilled.
Ask an internal or external expert for help before saying: "Too expensive anyway!"
Asking a first question by email usually is free of charge!
What can be lost? What can be won?
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